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leave the world in a better place

Social Efforts

From our customers to their communities, we only aim to heal.

Charities We Support Company Values Our Give-Back Initiatives

The Purpose Program

Our monthly giving initiative ensures every TONIC purchase carries meaning. We partner with a different nonprofit organization each month, donating a portion of our sales to support the communities who need it most.
We recognize that the cannabis industry was built on the backs of Black and Brown communities and Indigenous peoples, and we are committed to ensuring that any profits made off this plant go towards supporting those populations first and foremost so that we can begin to reverse some of the damage brought onto those communities through the failed War on Drugs and mass incarceration.

Every TONIC sale during the month of November will go towards supporting National Expungement Works and their mission to emancipate justice-impacted communities which have been exploited by systemic inequities and injustices. National Expungement Works builds and restores pathways for generational healing and wealth through holistic year-round programming which offers legal relief, wraparound services, and advocacy for the expanded access to expungement.

National Expungement Works is run by people who thrive in spite of this system. N.E.W knows first hand what it’s like to be on your own, trying to do your best with little to no resources.
They know a safer, more just society is possible and are working day in and day out to make that dream a reality.

past partners:

Our Company Values

OUR MANTRA

Our company philosophy boils down to four simple principles.

Be good

Always the highest standards. From our farm, to our lab, to our customer service, we aim for the highest quality with the highest integrity.

Do good

Creating positive impact goes beyond delivering a high quality product. For us, it means investing in our community, giving back to the land and putting people over profit.

Be mindful

Everything we do is done consciously and intentionally. Our actions matter and they should always reflect the care we have for our customers and community.

Be about it

Words plant the ideas, but actions harvest them. We take pride in the actionable steps we have taken to bring our values to life. Since March 2019 we have donated $50,000+ to nonprofit organizations through the TONIC Purpose Program.