leave the world in a better place

Social Efforts

From our customers to their communities, we only aim to heal.

The Purpose Program

Our monthly giving initiative ensures every TONIC purchase carries meaning. We partner with a different nonprofit organization each month, donating 2.5% of every sale to support the communities who deserve it most.

This Month's Partner Highlight

Every TONIC sale during the month of February will go towards supporting The Center for Wellbeing and Happiness

Brought to you by the Lower East Side Girls Club, The Center for Wellbeing and Happiness is where self care becomes community care. The Center is working towards a vision of a Lower East Side community where individuals’ full humanity is valued and the wellbeing of all generations—from babies to elders—and genders is collectively supported. We are incredibly proud to support the Center for Wellbeing and Happiness’s mission to offer a dynamic wellness hub that addresses health disparities address health disparities by harnessing the collective power that already exists within the LES community.

past partners:

Our Company Values


Our company philosophy boils down to four simple principles.

Be good
Always the highest standards. From our farm, to our lab, to our customer service, we aim for the highest quality with the highest integrity.
Do good
Creating positive impact goes beyond delivering a high quality product. For us, it means investing in our community, giving back to the land and putting people over profit.
Be mindful
Everything we do is done consciously and intentionally. Our actions matter and they should always reflect the care we have for our customers and community.
Be about it
Words plant the ideas, but actions harvest them. We take pride in the actionable steps we have taken to bring our values to life. Since March 2019 we have donated $50,000+ to nonprofit organizations through the TONIC Purpose Program.

Our Give-Back Initiatives

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