From our customers to their communities, we only aim to heal.
leave the world in a better place
The Purpose Program
Our monthly giving initiative ensures every TONIC purchase carries meaning. We partner with a different nonprofit organization each month, donating 1% of every sale to support the communities who deserve it most.
This Month's Partner Highlight
Every TONIC sale during the month of June will go towards supporting the Marsha P Johnson Institute
Maarsha P Johnson Institute was established to protect and defend the human rights of Black transgender people – a community that experiences disproportionate rates of systemic violence and economic discrimination; Black trans women are among the most vulnerable populations in our country. MPJI seeks to eradicate the systemic, community, and physical violence that silences our community from actualizing freedom, joy, and safety.
Marsha P. Johnson was an activist, self-identified drag queen, performer, and survivor. She was a prominent figure in the Stonewall uprising of 1969. Marsha went by “BLACK Marsha” before settling on Marsha P. Johnson. The “P” stood for “Pay It No Mind,” which is what Marsha would say in response to questions about her gender.
MJPI’s work involves advocating, organizing, offering fellowship opportunities, creating coalitions, establishing a trans-centered membership platform, and executing digital and on-the-ground campaigns with a mission to create national resources for the Black trans community and to start a new conversation—to enact a true culture change—and achieve true freedom.
Our Company Values
Our company philosophy boils down to four simple principles.